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HUMMING TREE

(2025)

Description

NYC BAKERY BRINGS THE TASTE OF CLASSIC AMERICAN DESSERTS TO LIFE WITH RICH FLAVORS AND AUTHENTIC RECIPES. TO ELEVATE THEIR SOCIAL MEDIA PRESENCE, WE FOCUSED ON PERSONAL BRANDING BY FEATURING THE HEAD CHEF AS THE FACE OF THE BRAND—BUILDING TRUST, BOOSTING ENGAGEMENT, AND CREATING A STRONGER EMOTIONAL CONNECTION WITH THE AUDIENCE.

Services

Lead Generation

, Digital Strategy

Digital Strategy,

, Creative Direction

Creative Direction

OBJECTIVE

To enhance brand trust and social media engagement by positioning the head chef as the face of NYC Bakery—leveraging personal branding and storytelling to grow the bakery’s online presence and connect more deeply with its audience.